To think is easy. To act is difficult. To act as one thinks is the most difficult.
Johann Wolfgang Von Goeth
Business To Business Portal Development
Understand Your Audience.
Designs for B2B websites are most effective when they present a unique experience to visitors, while addressing the needs and concerns of its target audience. No matter what design approach a website takes, it must appeal to its visitors and serve a purpose.
Use the design elements of your website to communicate what your company does and what makes you stand out amongst competitors. Creating a site that understands and addresses the interests of potential clients can be exactly what is needed to grow your brand online.
A successful B2B brand can’t lose sight of the importance of including engaging, yet balanced imagery throughout their website. The use of striking visuals can make a website stand apart from competitors, but it shouldn’t distract from the overall purpose of the site itself. This means that professional imagery and iconography is essential.
A website cannot present stock photography or generic images because it dilutes their legitimacy and credibility. Branded iconography can be helpful in illustrating ideas about a company and the services they offer. These graphics allow businesses to visually communicate with their audiences without taking up too much visual real estate on the website.
Quality User Experience.
As mobile device usage continues to grow, it is important for a B2B website to maintain a consistent and professional design across all devices. This means creating an enjoyable user experience for visitors coming from desktop computers, tablets, and mobile devices.
A B2B website that offers a poor or confusing navigation for mobile users will likely miss out on a large quantity of leads that could have been generated had the site been optimized for mobile devices. This can be accomplished through a responsive design, a native app, or other mobile-friendly design techniques. These features can make a huge difference in how your potential customers experience and navigate your website.
Incoming customers are more than likely going to want to get in contact with you and that requires making your business approachable and accessible. A visually engaging and easy-to-use live chat or contact form can make interacting with your company much easier, and can prevent a potential client from moving on to a competitor’s site to make a purchase.
You want to provide customers with all the resources and information they need upon entering your website, and while these features may seem like minor details, they should be one of the main focuses of any B2B website design.
Build Trust & Credidibility.
Visitors want to do business with a B2B company that presents themselves as a credible and trusted brand. A properly formatted B2B website design has the potential to elevate the reputation of a business by providing contact information, bios (?) about the team and positive testimonials from previous clients and customers.
Successfully integrating social media platforms into the website design is a great way to widen your scope and provide different routes for visitors to learn more about your business. Combining these aspects will immediately convey to users how credible your brand is, while simultaneously generating conversions and increasing brand recognition.
Successful people are the ones who are breaking the rules.